Pacific Coast Hockey Academy: Staff
Director of Hockey/Head Coach, Elite 15 - Kelly Shields

Born and raised in Victoria, Kelly grew up playing his minor hockey for the Victoria Co-Op AAA Association.  Kelly played five years of junior hockey, including BCHL teams, Powell River and Cowichan Valley. After earning scholarships, Kelly had the unique opportunity of playing both CIS and NCAA Div.1 college hockey. This then led him to four years of professional hockey in North America and Europe. 

Kelly started his coaching career in the BCHL, spending three years as an Assistant with the Cowichan Capitals. Shields was head coach of the JDF Bantam A program where he led the program to an Island and Provincial Championship. He also served as a JDFMHA Coach Mentor and Skill Development Coach.  Kelly has been actively involved as a coach and evaluator in the BC Hockey U-16 High Performance program at both the Regional and Provincial levels.

Seeing a need for High Performance Hockey on the Island, Kelly started PCHA in 2012. The Academy had a highly successful inaugural season in 2013/14, which opened doors for the expansion to two teams and helped secure acceptance into the Canadian Sports School Hockey League (CSSHL).   Kelly is the Director of Hockey and the Head Coach of the Elite 15’s. He also oversees hockey operations.

Recruiting Coordinator/Head Coach, U18 Prep - Rob Armstrong

Rob grew up playing his minor hockey in Vancouver BC, before graduating to Junior hockey with the Coquitlam Warriors and Merritt Centennials (BCHL).  Armstrong made the move East for his collegiate hockey as he attended Mount Allison University in the Atlantic Conference of the CIS.

After his playing days, Rob began his coaching career in the LA Jr. Kings AAA organization in many capacities such as bench boss and private skills coach, Off-ice sports movement specialist- private trainer as well as Club conditioning coach for seven seasons.

Upon his return to Canada, Armstrong served as a scout for the WHL’s Spokane Chiefs including a Memorial Cup Championship in 2008. Rob’s next step was to get back behind the bench as he served as Head Coach and General Manager for the VIJHL’s Peninsula Panthers for 3 seasons where he won a VIJHL and a Cyclone Taylor
Championship before accepting a job as BC Hockey High Performance Coordinator.  Additionally, Armstrong has worked as a  CAA Sports Camp instructor – hockey’s largest agency, that represents Crosby, Malkin, Toews, Tavares, McKinnon, Jones, Kane…to list a few.

We are excited to have Rob back behind the bench as our U18 Prep team coach, as well as serving as Recruiting Coordinator for the PCHA.

Off Ice Training - Marty Pearce

Marty, a former National athlete, has over 25 years’ experience as a strength/conditioning coach and Kinesiologist, not only in hockey but with Triathlon, Rugby, Rowing, Paddling and Baseball. Pearce has a Physical Education Degree from the University of Alberta, as well as an Advanced Degree in High Performance Coaching from the University of Victoria and the National Coaching Institute. He operates MCP Sport Conditioning and also currently serves as the head Strength/Conditioning coach for the Victoria Grizzlies Jr.A hockey club of the BCHL.

Manager, Business Operations - Lindsay Shields

Academic Advisor - Paul Block

Billet Coordinator - Judi Birmingham


Thank you to the sponsors of PCHA:



Please contact for many exciting sponsorship opportunities!